As
companies try to cut through the clutter, new “social commerce” apps have been
developed to help companies spotlight their merchandise. Apps such as Wikets and JunoWallet offer integration between a consumer’s
existing habits and connect consumers to companies in unique ways, including
through rewards.
Wikets focus on consumers recommending and
buying products on the Wikets app, available only on iTunes. When consumers recommend products or buy
products through the app, they can earn points that can be redeemed for gift
cards from merchants. In addition, people may share their recommendation
socially across Facebook or Twitter, or use the Wikets app to search for others’ recommended products.
JunoWallet focuses specifically on user engagement within
the app, rewarding users when they perform certain tasks, such as inviting
their friends, watching videos and engaging with other content on the JunoWallet app. In return, users earn JunoCredits that can be redeemed for gift cards
from partners and used to shop online.
Both
the Wikets and JunoWallet apps offer
a number of partners the opportunity to reach consumers in a different
way. The apps open up new possibilities
for companies and brands to engage with fans in new ways. Wikets’ and
JunoWallet’s partners are integrated within the apps and the “social commerce”
model allows a boost in gift card purchases.
Wikets
and JunoWallet are a part of a growing trend of apps that give brands new
platforms for interaction with consumers, based on rewards programs for users’
online/in-app behavior. A pioneer in the
space of rewards programs is PickPointz, in which fans can make predictions on scores and stats throughout
professional and college sports games, with correct predictions being rewarded
in the form of real-value points
redeemable for gift cards, sports memorabilia and merchandise. Pickpoints focuses on giving sports fans the unique experience of engaging
during games and making picks based
on real-time information. In addition,
the experience is in their hands as they dictate how many times they engage
with PickPointz during a game.
The
development of Wikets, JunoWallet and
PickPointz speaks to the growing
mobile app industry that is creating fun, exciting and rewarding ways for
people to use their smartphones for both fun and functional purposes.
About the author
PickPointz is
the ultimate mobile sports apps made for true sports fans. Earn rewards for
picking the final score or stats for football, basketball, baseball or hockey.
Make your picks, stay in the game, and as the game changes, so can your picks,
right up to the end of the game. Predict the correct score or stats earlier and
earn more points. It’s that simple. Visit pickpointz.com for more information.
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